Couple
Ending Soon, Paris, Fall 2026
Couple is a Fall 2026 editorial for Ending Soon, developed around archival Prada and Jean Paul Gaultier from the store’s collection and photographed on film across Paris by Senya. Developed and produced by Maia Victoria Rose through her artistic direction work for Ending Soon, the series brings archive into a new context through styling, photography and the particular visual relationship created by dressing two people together.
Working with a couple allowed the clothes to be considered across two bodies rather than as isolated looks. The styling is coordinated, but never completely matched. Colours repeat or shift between them, silhouettes balance one another and contrasting textures become more pronounced when placed side by side. A detail belonging to one look might reappear on the other, while differences in proportion keep each figure distinct. The clothes become part of the relationship within the image, communicating both individually and as a pair.
The series begins in the park at its most restrained. Pale grey, white, charcoal and black sit against autumn greens, with relaxed tailoring, long trousers and clean silhouettes. The couple are physically close but composed, folded together on a bench without the images becoming overtly romantic. That restraint carries something of the original moodboard into the finished work. Intimacy is present in posture, touch and small gestures rather than being performed directly for the camera.
From there, the wardrobe and atmosphere gradually change. Cream and grey tailoring creates a bridge between the softer park images and the richer palette that follows. As the couple move towards early evening, red, dark brown, black and white take over. Mesh is set against leather, sharper accessories appear and layers begin to come off. The red moves particularly well between the two bodies, appearing first as clothing and elsewhere as a smaller accent through the bag. The coordination is visible without feeling overly constructed.
By the staircase, the visual temperature has shifted considerably. The softness of the park gives way to something darker and more sensual, while the couple remain recognisably part of the same visual world. The movement from afternoon into early evening gives the editorial its loose structure, but it never needs to become a literal story. Changes in colour, texture, silhouette and setting are enough to create that progression.
Rose developed the project from its initial research and moodboard through casting, styling, location scouting and production, with Isabelle Plan consulting during the development stage. References to 1990s fashion imagery informed the project’s restraint, particularly its approach to couples, silhouette and gesture, while the locations introduced a subtle homage to an older visual memory of Paris. Neither was intended to be reproduced literally. The interest was in taking those references and allowing archival clothes, contemporary styling and the people wearing them to produce something new.
Senya’s photography gives Couple much of its particular atmosphere. His film images are soft without becoming romanticised, with muted colour, visible grain and a natural treatment of light that gives skin, fabric and architecture equal presence. His compositions often feel slightly off-centre and instinctive. Figures sit low or towards the edge of a frame, bodies overlap, and staircases, walls, trees and stretches of empty space are allowed to remain visible around them. He moves between direct full-length portraits and quieter details without making the series feel overly polished or predetermined. There is a sense of proximity to the couple without the camera becoming intrusive, which allows the intimacy of the shoot to remain understated.
Film also creates an interesting tension with the styling. The grain, softened colours and Parisian settings can suggest an image from another period, while the way the clothes and accessories are put together feels immediate. The campaign can look backwards without becoming nostalgic. Its homage to the past exists alongside a distinctly contemporary attitude towards archive, where references are available to be mixed, disrupted and worn differently rather than faithfully reconstructed.
That tension sits naturally within Ending Soon’s identity. The archive carries history, but history is not treated as an instruction for how a garment should be worn. Couple gives archival Prada and Jean Paul Gaultier another context, another set of relationships and another life on the body. It reflects Ending Soon’s wider approach to vintage as something active and continually reinterpreted rather than preserved at a distance.
With stores in New York, Los Angeles and Paris, Ending Soon brings together one-of-a-kind vintage and contemporary classicwear across three cities, creating a collection in which different designers, decades and cultural references are constantly placed into new conversation. Couple extends that approach into image-making. The clothes may arrive with a past, but the point is what can be done with them now.
